Hard Rock Cafe Vitoria

Hard Rock Cafe Vitória is scheduled to open in spring 2027, marking the brand's first entry into the Brazilian state of Espírito Santo. The venue will occupy a 600-square-metre space on the second floor of Shopping Vitória, taking over the former Five Sports Bar location in the Gourmet Place area. The project represents an investment of up to R$ 18 million and is expected to create between 50 and 70 direct jobs once operational.

The location will feature the signature Hard Rock elements collectors expect: a stage for live music, an LED panel, a Rock Shop carrying official merchandise, and a display of authentic music memorabilia including original instruments and costumes. The franchise agreement was signed in November 2026 by Leonardo Freitas, CEO of the Uaine Group, with construction planned to begin in late 2026. The opening window is currently projected for late March or early April 2027.

This page is part of our independent Hard Rock Location database. We will update this section with the confirmed opening date and first merchandise details as soon as they are announced. Bookmark this page for your next trip to Vitória.