This is where I share what I have learned from 15 years of Hard Rock collecting and traveling. Some posts are personal: the locations that surprised me, the ones that disappointed me, the ones I still think about. Others are practical: how to spot rare pins, which locations are worth a detour, what has changed in the brand over the years. And some are historical, looking at how Hard Rock grew from a single London restaurant in 1971 into a global network of cafes, hotels and casinos.

If you are a collector, a traveler, or just someone who has always wanted to know what is behind the t shirts and the pins, you are in the right place.