Hard Rock Locations in United Arab Emirates

Hard Rock entered the United Arab Emirates in 1997 with the first Hard Rock Cafe Dubai, which operated until 2009. A new flagship cafe opened in 2011, marking the brand’s return to the city. Over time the portfolio expanded with the DXB Airport cafe in 2018, the Bluewaters Rock Shop in 2022 and most recently Hard Rock Dubai Sports City in 2025. Airport retail was further strengthened in 2025 with the addition of a dedicated DXB Airport Rock Shop. Earlier concepts such as the original Bluewaters Rock Shop closed after a short period, but today Dubai stands as one of the strongest and most diversified Hard Rock markets in the Middle East with multiple open cafes and retail formats.