Hard Rock Locations in Paraguay

Paraguay entered the Hard Rock portfolio in 2014 with the opening of Hard Rock Cafe Asuncion, marking the brand’s arrival in the country’s capital. That first location closed in 2018, but the market was reactivated in December 2019 with a new Hard Rock Cafe Asuncion, restoring a presence in the capital. Expansion continued in 2024 with the opening of Hard Rock Cafe Ciudad del Este, adding a second city to the country’s footprint. Today Paraguay maintains a dual city structure with both Asuncion and Ciudad del Este operating, positioning it as a small but growing market within South America.