All Hard Rock Locations in Brazil

The Brazilian market entered the Hard Rock expansion in 2000 with the opening of Hard Rock Cafe Rio de Janeiro, followed by additional cafes and retail concepts in cities such as Belo Horizonte, Curitiba and Gramado. While several early locations later closed including Rio de Janeiro and Belo Horizonte, a renewed growth phase began in 2018 and accelerated in the early 2020s with multiple openings across southern and southeastern regions. The most recent additions in Praia Grande and Itapema highlight the brand’s continued expansion strategy, alongside established cafes in Florianopolis, Porto Alegre and Ribeirao Preto and select airport based retail concepts. Today Brazil stands as one of the most active and forward moving Hard Rock markets in South America.